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Xuelei charts a new path for the fragrance industry through personalized services
Through a dual-track personalization model combining AI-powered fragrance blending with hands-on DIY workshops, Xuelei charts a new course for the fragrance industry’s transition from manufacturing to service-oriented experiences.
News
2026/05/20
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Xuelei Fragrance Museum Named One of the "World's Most Beautiful Museums" by Prix Versailles 2026
Prix Versailles is widely regarded as one of the most influential international awards in the fields of architecture and design.
News
2026/05/05
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Museum + Brand: Co-creating a New Olfactory Narrative
Xuelei continues to promote the dissemination of fragrance culture through an integrated "Culture + Industry + Technology" model.
News
2026/03/27
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Xuelei Hosts Masterclass with Perfumer Cécile Matton
Renowned perfumer Cécile Matton makes her China debut with first-ever public masterclass.
News
2026/03/18
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Guinness World Record Sets a New Global Pilgrimage Spot for Scent Lovers
Xuelei Fragrance Museum becomes the world's largest fragrance museum.
News
2026/03/17
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ISIPCA Dual-Certification Program Concludes
Xuelei Fragrance Academy's 5-day ISIPCA dual-certification program in fragrance evaluation and creation has successfully concluded.
News
2026/03/23
