Xuelei Fragrance Museum to Debut at Esxence 2026 in Milan

From June 3 to 6, 2026, Xuelei Fragrance Museum will make its first international appearance as a partner at Esxence 2026 – The Art Perfumery Event in Milan, Italy.

As one of the world’s leading platforms for artistic and niche perfumery, Esxence brings together fragrance houses, perfumers, industry professionals, and cultural voices from across the globe.

At this year’s event, Xuelei Fragrance Museum will introduce its vision of “Sensing the World Through Fragrance” to the international stage, opening new conversations with global fragrance brands, creators, and industry partners. Through this presence, the Museum aims to share a contemporary expression of Chinese fragrance culture and explore new possibilities for cultural dialogue, brand storytelling, and market connection.

During the exhibition, Mr. Weng Haocong, Director of Xuelei Fragrance Museum, will take part in two key industry events:

June 4, 15:00 | Business Meeting Area 8

Presentation: Beyond Scent: Creating Cultural Resonance and Market Opportunities

June 5, 15:00–15:45 | Main Stage

Roundtable: Paving the Way to China Fragrance Market

We look forward to meeting you at Booth PR01 at Esxence in Milan, and to sharing a fragrant perspective from Guangzhou and China with the world.