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Xuelei Fragrance Museum to Debut at Esxence 2026 in Milan
Xuelei Fragrance Museum presents its scented calling card to the world.
News2026/06/01
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Xuelei charts a new path for the fragrance industry through personalized services
Through a dual-track personalization model combining AI-powered fragrance blending with hands-on DIY workshops, Xuelei charts a new course for the fragrance industry’s transition from manufacturing to service-oriented experiences.
News2026/05/20
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Xuelei Fragrance Museum Named One of the "World's Most Beautiful Museums" by Prix Versailles 2026
Prix Versailles is widely regarded as one of the most influential international awards in the fields of architecture and design.
News2026/05/05
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Museum + Brand: Co-creating a New Olfactory Narrative
Xuelei continues to promote the dissemination of fragrance culture through an integrated "Culture + Industry + Technology" model.
News2026/03/27
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Xuelei Hosts Masterclass with Perfumer Cécile Matton
Renowned perfumer Cécile Matton makes her China debut with first-ever public masterclass.
News2026/03/18
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Why XUELEI built a fragrance museum
Fragrance is a truly international language.
Blog2026/03/17