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Museum + Brand: Co-creating a New Olfactory Narrative
Xuelei continues to promote the dissemination of fragrance culture through an integrated "Culture + Industry + Technology" model.
News
2026/03/27
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Xuelei Hosts Masterclass with Perfumer Cécile Matton
Renowned perfumer Cécile Matton makes her China debut with first-ever public masterclass.
News
2026/03/18
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Guinness World Record Sets a New Global Pilgrimage Spot for Scent Lovers
Xuelei Fragrance Museum becomes the world's largest fragrance museum.
News
2026/03/17
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ISIPCA Dual-Certification Program Concludes
Xuelei Fragrance Academy's 5-day ISIPCA dual-certification program in fragrance evaluation and creation has successfully concluded.
News
2026/03/23
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Scent Lab Study Camp Launches: Learn Perfumery at the Museum
Xuelei Fragrance Museum introduces an immersive group learning experience.
News
2026/03/23