Xuelei Fragrance Museum

Touch and smell work together in protection, exploration, and social interaction, while also triggering psychological and emotional responses. The influence of scent is widely applied in apparel, toys, and hygiene products： different fragrances can alter perceived tactile qualities such as smoothness or roughness, and enhance the sense of closeness and comfort when touching objects.

Both scent and music travel through air, are captured by our senses, and converted into neural signals, with compositions arranged like musical chords or evolving fragrance notes. In 1857, G.W. Septimus Piesse proposed the “Scent Scale,” mapping musical theory onto fragrance creation. Even today, perfumers continue to draw inspiration from music, composing harmonious and evocative scents.

Olfaction is a distance sense, while taste is a proximity sense, and together they form the most synesthetic sensory experience, creating a complete perception of flavor. We often describe scents using food-related terms such as sweet, sour, bitter, and spicy. A diminished sense of smell can also impair taste. In this space, scent and taste are first separated and then reunited, allowing visitors to rediscover and re-experience flavors in new ways.

Fragrance does not have a direct visual or color correspondence, yet it often evokes color associations in the mind, stemming from objects or memories of scent-infused environments. Over time, the industry has established classic pairings between scent families and colors, with the Fragrance Wheel as the most representative example. Perfume ingredients, packaging, and branding use color to convey character, express emotion, and evoke memories.

“Extrasensory perception” refers to experiences beyond the traditional five senses, encompassing emotions, memories, imagination, and beliefs, often private and elusive. Olfactory pathways are short and direct, allowing emotions and attitudes to respond before rational analysis occurs, making scent perception closely linked to the inner self. Here, the fragrances encountered will guide you toward insights into your own consciousness and inner world.

Technology enables fragrance experiences to be recorded and imbued with a sense of ritual. In this space, the “Scent Time Machine” provides each visitor with a personalized report： as visitors explore over 300 exhibits, their preferences and experiences are recorded in real time. The system compiles this data into a unique scent profile, helping visitors better understand their personal fragrance preferences.