Fragrance Meets the Games | Celebrating Athletic Excellence Through Scent

On September 19, 2025, Xuelei Fragrance Museum hosted the "Fragrance Meets National Games" celebration, marking 50 days until the 15th National Games. Through the art of scent, we wove together the urban landscapes of the Guangdong-Hong Kong-Macao Greater Bay Area with the spirit of athletic excellence.

As a world-class immersive fragrance cultural destination, we crafted an exclusive olfactory collection for this occasion: 23 city-inspired scents and 5 sports-themed fragrances. Lychee and rose capture Guangzhou's elegant brilliance; bitter orange blossom and frankincense embody Shenzhen's pioneering energy; woody floral notes evoke Hong Kong's glittering Victoria Harbour.

At the launch ceremony, we presented the Games Organizing Committee with a custom fragrance diffuser, now installed aboard the "Fun in Motion" themed bus. This "traveling ambassador of scent" will journey through commercial districts, plazas, communities, and schools, allowing citizens to experience the fusion of athletic determination and urban identity in their daily lives.

Xuelei Fragrance Museum explores scent as a universal language for cross-cultural dialogue, adding a distinctive olfactory dimension to Guangzhou's cultural identity.