Nature in Scent | Reawakening the Senses in Urban Sanctuaries

From October 27 to November 23, 2025, Xuelei Fragrance Museum participated in the 3rd China (Guangzhou) Park Cultural and Creative Conference, bringing our olfactory artistry to Yunxi Botanical Garden and Yuexiu Park—one of the legendary "Eight Sights of Guangzhou."

Fragrance originates in nature, and to nature it returns. Inspired by our museum's "Spirits of Scent" gallery, we crafted 14 exclusive compositions from Lingnan's distinctive flora: the crisp mountain air of cypress, the misty luminescence of waterlilies, the sun-warmed vibrancy of canna lilies—each offering an olfactory sanctuary for the wandering spirit.

Our installation recreated elements from the museum's "Synesthetic Exploration of Fragrance" gallery, inviting visitors to navigate 14 scent stations. Here, audiences "read" fragrance architecture through smell, "touched" urban identity through emotion, and "rebooted" their sensory awareness of daily life.

Xuelei Fragrance Museum remains dedicated to advancing fragrance culture through heritage preservation and international dialogue. From sourcing raw materials to refining perfumery techniques, from ancient incense ceremonies to contemporary scent aesthetics, we interpret Eastern olfactory beauty through a global lens. This expansion from museum halls to public parks represents our ongoing mission to perceive the world with fragrance—weaving scent into the urban fabric and awakening deeper connections between people, nature, and place.