雪蕾
ODM Fragrance Manufacturer for Brands | XUELEI Since 1995
ODM Fragrance Manufacturer Since 1995

Your Trusted ODM Partner for Branded Fragrance Development

From concept to finished product, XUELEI supports fragrance brands with market insights, fragrance development, product design, smart manufacturing, quality control, customer follow-up, and market-specific documentation support.

ODM Fragrance Manufacturing XUELEI FRAGRANCE SINCE 1995 ODM BRAND FRAGRANCE ODM SINCE 1995
31
Years of
Manufacturing Expertise
40,000 m²
Super Factory
100 Million
Bottles Annual Capacity
Fragrance Library

50,000+ Scent Library for Mass-Market and Bespoke Creation

XUELEI supports brands with a robust scent library and bespoke fragrance creation workflow, helping partners move from target scent direction to product concept and finished brand.

50K+
Scent Library
3 Days
Fast 3D Modeling Reference
15 Days
Product Design Reference
ODM
Custom Brand Development
Fragrance Library 50,000+ FORMULA LIBRARY
End-to-End OEM/ODM Services

From Market Insight to Brand-Ready Product

XUELEI provides one-stop development and manufacturing across fragrance-related categories, helping brands unify scent, packaging, production standards, and project coordination.

Market Insights
Support product strategy with market-oriented direction, product concept planning, and positioning ideas for fragrance brands and channels.
Fragrance Development
Choose from the 50,000+ scent library or request bespoke fragrance creation based on brand vision, target audience, product format, and price range.
Product & Package Design
Support bottle design, 3D modeling, rendering, prototyping, package planning, and production feasibility review for faster product iteration.
Smart Manufacturing
17 automated production lines, intelligent batching, cleanroom production environment, and scalable capacity support consistent batch output.
Regulatory Support
Product-specific documentation support for China filings and international market requirements, including EU, US, and ASEAN review needs when applicable.
Quality Control & Follow-Up
43-point precision inspection, dedicated project management, and post-delivery support help brands manage launch quality and long-term cooperation.
Applications

OEM/ODM Fragrance Solutions Across Product Categories

XUELEI's OEM/ODM services cover perfume, diffusers, body care, car fragrance, scented candles, solid perfume, and scent marketing service categories.

Perfume
Perfume and fragrance product development for branded collections.
Reed Diffuser
Home fragrance diffuser concepts, scent selection, and packaging coordination.
Stone Diffuser
Stone diffuser and ambient scent product development for home use.
Body Care
Fragrance-related body care product development and manufacturing support.
Car Diffuser
Car fragrance and diffuser product concepts for automotive scenting scenarios.
Scented Candle
Scented candle development with fragrance direction and packaging support.
Solid Perfume
Solid perfume product development for portable fragrance formats.
Scent Marketing Service
Scent solution support for retail, brand experience, and commercial scenting needs.
How It Works

End-to-End ODM Development From Concept to Market

  • 1
    Brand Concept Intake We analyze your brand positioning, target market, scent direction, packaging style, and commercial expectations to define a clear ODM development direction.
  • 2
    Market-Oriented Fragrance Design Our development team screens scent directions and supports bespoke creation based on trend insights, brand identity, product format, and launch plan.
  • 3
    3D Packaging & Structural Design We provide bottle design, 3D modeling, rendering, prototyping, and package planning to balance aesthetics, feasibility, and production readiness.
  • 4
    Rapid Sampling & Iteration Prototype samples are developed for fragrance and packaging validation, followed by iterative optimization until final approval.
  • 5
    Engineering & Pre-Production Alignment We refine formulas and packaging for mass production, ensuring stability, compliance, and consistency across batches.
  • 6
    Mass Production & Quality Assurance Manufacturing is managed through documented production controls, cleanroom processes, 43-point inspection, batch records, and product-specific documentation support, depending on market requirements.
  • 7
    Global Delivery & Market Launch Support Finished products are packaged, labeled, and shipped globally, supporting your brand’s successful market entry.
ODM Fragrance Process 01 BRIEF 02 SCENT 03 DESIGN 04 SAMPLE 05 PROD 06 SHIP ODM DEVELOPMENT FLOW
Scale & Infrastructure

40,000 Sqm Production Base. 17 Lines. 100M+ Annual Capacity.

XUELEI's production base integrates fragrance development, production planning, filling, packaging, and quality inspection, with in-house control over key components and core production processes.

  • A
    40,000 sqm fragrance industrial park Integrated fragrance production base supporting large-scale manufacturing.
  • B
    17 automated lines Scalable capacity for different product types and order volumes.
  • C
    43-point inspection system Appearance and performance checks conducted by qualified personnel for batch consistency.
Production Facility 40,000 sqm Facility 17 Production Lines Integrated Production Base Guangzhou, China
R&D & Formula Support

Practical Fragrance Development for Brand Launches

XUELEI focuses on a structured product development workflow: market insight, scent direction analysis, formula screening, sample comparison, stability review, and production adaptation.

Formula Screening
Shortlist fragrance directions based on brand brief, product format, and target market.
Stability Review
Evaluate scent performance, visual appearance, and formula-package compatibility before production.
Production Adaptation
Confirm formula feasibility, filling process, packaging compatibility, and batch control points.
ODM
Structured Product Development Workflow
Scent Brief
Brand direction analysis
Formula
Library or custom route
Testing
Stability and compatibility
Scale-Up
Mass production readiness
Quality Control

43-Point Precision Inspection for Consistent Output

XUELEI applies inspection controls across appearance, performance, packaging, and production records to support stable batch-to-batch quality.

43
Precision Inspection Points
A structured inspection framework helps each batch move through production with defined quality checkpoints.
29
Appearance Checks
Product appearance, packaging presentation, and visible quality details are checked before final release.
14
Performance Tests
Performance-related checks support product consistency, usability, and manufacturing stability.
Quality & Compliance Support

Market-Specific Support Without Overstated Certification Claims

To avoid misleading customers, this section focuses on XUELEI's practical support scope instead of listing broad certificates or third-party regulatory qualifications. Product requirements are reviewed by category, destination market, formula, packaging, and claim language.

QC
Quality Control
43-Point Inspection
GMP
GMP-Oriented Production
Process & Hygiene Controls
REG
Regulatory Review Support
China / EU / US / ASEAN
ING
Ingredient Review
Formula-Level Assessment
LAB
Label & Artwork Support
Product-Specific Review
DOC
Export Document Coordination
Order-Based Support
Note: This page does not claim category-specific government approval, children's product certification, market-entry certification, or automatic destination-market approval. Any product requiring mandatory testing, certificates, warnings, or filings should be confirmed case by case before launch.
Our Journey

Fragrance Manufacturing Experience Since 1995

XUELEI's public company history highlights long-term fragrance manufacturing, production expansion, overseas market development, and the establishment of fragrance culture platforms.

1995
XUELEI Founded
XUELEI began its fragrance manufacturing journey.
1999
Operations Expanded to Guangzhou
The company expanded operations and relocated to Guangzhou.
2005
Production Capacity Increased
XUELEI increased production capacity and moved to Baiyun District.
2018
40,000 Sqm Industrial Park Opened
XUELEI opened a 40,000 sq m fragrance industrial park to support larger-scale production.
2025
New Headquarters and Fragrance Museum
XUELEI moved its new headquarters to Baiyun District and established the world's largest fragrance museum.
Why XUELEI

Built for Brands That Demand Consistency

A fragrance product is not only about scent. It also depends on market-fit concept design, stable production, reliable packaging, practical documentation, and consistent batch delivery.

Integrated ODM Workflow
Formula, packaging, sampling, production, QC, and shipment preparation are managed through one coordinated project process.
Production Schedule Control
Standardized production planning helps brand partners manage launch windows, repeat orders, and seasonal product timelines.
Brand Partner Experience
Experience serving brand customers across multiple markets helps XUELEI understand different positioning, pricing, and compliance needs.
Market-Specific Documentation
Product development considers ingredient review, labeling support, export documents, and destination-market requirements on a case-by-case basis.
Global Reach

Serving Brand Partners Across Global Markets

XUELEI supports international brand customers with product development, production coordination, and order-based documentation support.

North America
USA, Canada, and related fragrance market programs.
Europe
UK, France, Germany, Spain, Italy, and other European markets.
Middle East
UAE, Saudi Arabia, Qatar, and regional fragrance markets.
Asia Pacific
Japan, Korea, Australia, Southeast Asia, and nearby regions.

Ready to Develop Your Fragrance Brand?

Share your brief and receive a practical OEM/ODM proposal covering fragrance direction, packaging options, production planning, documentation needs, and next steps.

Or contact us directly: +86 400-992-3868  |  marketing@xuelei.com