雪蕾

Fragrance OEM / ODM · Guangzhou, China

Custom Perfume Manufacturer for Brands That Sell Worldwide

We've been making perfume since 1995. 50,000+ scent library, 40,000 m² GMP factory floor, 100 million bottles a year to 100+ countries. MOQ starts at 5,000 units per fragrance — we'll confirm the exact number once we see your bottle spec.

  • ISO 22716 & GMPC (US) certified
  • FiFi Award-winning perfumers
  • Est. 1995 · 400+ brands a year
Xuelei custom perfume manufacturing facility - leading fragrance manufacturer in Guangzhou, China
31yrsfragrance manufacturing
40,000GMP super factory
100Mbottles annual capacity
400+brands served per year

What we can make

One factory, eight fragrance categories

Pick the format, we'll match the fragrance. Perfume, home, body — same scent family, one sampling round, same QC standard across the board.

Custom perfume bottles manufactured by Xuelei OEM/ODM

Perfume

EDP, EDT and bespoke concentrations

Custom reed diffuser private label manufacturing

Reed Diffuser

Home fragrance with custom vessels

Stone diffuser custom fragrance product

Stone Diffuser

Decorative scent diffusion formats

Fragranced body care products OEM manufacturing

Body Care

Fragranced lotions and body lines

Custom car diffuser fragrance manufacturer

Car Diffuser

Automotive scent formats

Private label scented candle manufacturing

Scented Candle

Poured candles matched to your scent

Solid perfume custom formulation and packaging

Solid Perfume

Travel-friendly wax formats

Scent marketing service for retail and hospitality brands

Scent Marketing

Signature scents for spaces

MOQ 5,000-10,000 units
per fragrance — samples approved before mass production

From start to finish

Fragrance from start to finish

One person, one project. Same team from your first market brief to every reorder.

01

Market Insights

Trend data turned into a product plan for your channel and price band.

02

Fragrance Development

Library scents or bespoke creation with FiFi Award-winning perfumers.

03

Product Design

Bottle, 3D modeling and packaging, backed by 175 design patents.

04

Smart Manufacturing

100,000-grade cleanrooms and 17 automated lines behind every batch.

05

Compliance Support

China filings plus EU, US and ASEAN regulatory reviews in-house.

06

Customer Follow-Up

Dedicated project manager and 1-on-1 support after delivery.

Building your scent

Your scent, built from a 50,000+ formula library

  • 50,000+ scentslibrary covering mass-market to niche profiles
  • FiFi Award perfumersbespoke creation with international master perfumers
  • Trend-based selectiontarget scents chosen from real market data
  • Sign-off firstsampling rounds until you confirm the final scent
Perfumer selecting target scents from fragrance ingredient library at Xuelei
Perfume bottle design and 3D modeling process at Xuelei design studio

Design & packaging

From sketch to shelf-ready design in 15 days

  • 3 days3D model of your bottle, ready for review
  • 15 daysfull product design, concept to retail package
  • 175 design patentsRed Dot, Pentawards and German Design Award winners
  • Packaging showroombespoke design and rapid sampling in one stop

Two ways to start

ODM or OEM — pick your starting point

ODM — start from our side
OEM — start from yours
Starting point
50,000+ scent library and existing product designs
Your own formula, design or full specification
What we customize
Scent, bottle, packaging and branding, adjusted to you
We manufacture exactly to your approved spec
Best fit
New brands and fast product launches
Established brands with their own formula
Always included
Compliance review, production, 43-point QC, after-sales
Compliance review, production, 43-point QC, after-sales

Not sure which fits? OEM vs. ODM explained   Fragrance OEM vs. in-house formulation

Beyond the factory

The world's largest fragrance museum stands behind your brand story

We built the world's largest fragrance museum — 9,500 m², Guinness World Records certified. It's not just for show. Walk a client through it and they'll see your brand has cultural weight that most factories can't offer.

Guinness World RecordsPrix VersaillesiF Design Award 2026Best of Year 2025

How we build it

Sterile, automated, built for 100-million-unit scale

We make our own bottles, pumps and caps. When something goes wrong — and in manufacturing, something always goes wrong — we fix it here, not through a supplier's help desk.

100,000-grade cleanroom perfume production environment at Xuelei factory
100,000-grade cleanroom with intelligent pipeline batching
Automated perfume filling production lines at Xuelei super factory
17 automated production lines across categories
Quality control inspection of perfume batches at Xuelei
43-point inspection on every batch
  • 100,000-grade cleanroomssterile filling, chilled production process
  • 17 automated linesmulti-category manufacturing, consistent output
  • 100M+ units per yearstable lead times even under peak demand
  • 43-point batch QC29 appearance checks + 14 performance tests
  • In-house supply chainbottles, pumps and caps under our own control

Send your brief today, review samples next

Scent shortlist, 3D bottle model and a detailed quote — one project manager from day one.

Cleared for export

Certified for your market before you ask

ISO 22716, GMPC, HALAL, Disney, BSCI, Sedex — we've passed them all. Your retailer's compliance team won't push back on our paperwork.

ISO 22716Cosmetics GMP
GMPC (US)US market GMP standard
ISO 9001Quality management
ISO 14001Environmental management
ISO 45001Occupational health & safety
HALALHalal market access
DisneyBrand compliance audit
BSCISocial compliance audit
SedexEthical trade audit

Don't worry about the regulations. We handle China filings plus EU, US and ASEAN compliance in-house. Your launch doesn't wait on paperwork.

Real order, real numbers

Proof from a real production run

Xuelei custom fragrance production case for a Middle East brand
20Mbottles · 50 days

Rebuilding longevity for a Middle East fragrance brand

A Middle East brand's fragrance was fading too fast in the heat. Our perfumers rebuilt the formula for longer wear. We shipped 20 million bottles in 50 days.

See how we serve 400+ brands a year

By the numbers

The factory behind your next reorder

31yrsmanufacturing expertise
100+countries in our distribution network
400+global brands served every year
50,000+scents in our formula library
1995founded in China 2006Dubai branch 2010Saudi Arabia branch 2011Brazil branch 201840,000 m² industrial park 2023first overseas LONKOOM store 2025world's largest fragrance museum

Visit Us in Guangzhou

Tour the factory, then walk through 300 years of scent

Review production lines in the morning, explore 18 exhibition zones in the afternoon, leave with your scent shortlist.

9,500 m²of sensory space
18unique exhibition zones
50+interactive installations
300+scent stations
Guinness World RecordsPrix VersaillesiF Design Award 2026Interior Design Best of Year 2025
Origins of Fragrance exhibition hall inside Xuelei Fragrance Museum, Guangzhou

How We Work

Six steps from inquiry to delivery

The exact process every order follows — no black box.

1. Client inquiry

Send your product type, target quantity and destination market.

2. Requirement confirmation

Scent direction, bottle, packaging and budget locked in writing.

3. Quotation

Itemized pricing — no hidden fees added later.

MOQ 5,000-10,000 units per fragrance

4. Sampling

Scent and product samples adjusted until you sign off.

3D model in 3 days · full design in 15 days

5. Production & QC

Cleanroom filling on automated lines, 43 checks per batch.

6. Shipment & delivery

Export delivery plus 1-on-1 support for reorders and new lines.

Start at step 1 today
Tell us what you want to launch — we reply with a plan and a quote.

Quick answers

Frequently asked questions

What is the minimum order quantity for a custom perfume project?

Our MOQ is 5,000-10,000 units per fragrance. The exact figure depends on your bottle, pump, cap and packaging choices. Send us your target quantity and product type, and we will confirm the starting quantity together with a detailed quote.

How long does it take to develop and produce a custom perfume?

A 3D model of your bottle can be ready in as fast as 3 days, and a full product design in 15 days. Scent sampling time depends on the number of adjustment rounds. Mass-production lead time is confirmed per order, and our 100-million-unit annual capacity keeps delivery stable even at peak season.

What is the difference between your OEM and ODM perfume services?

With ODM, you start from our 50,000+ scent library and existing product designs, then we customize scent, bottle and branding for you. With OEM, you bring your own formula, design or full specification, and we manufacture to it. Both routes include compliance review, production, QC and after-sales support.

Do I get samples before mass production?

Yes. Sampling is a fixed step in our process: after requirement confirmation and quotation, you receive scent and product samples for approval. Nothing goes to mass production until you sign off the sample.

Which certifications and audits does your factory hold?

We are certified to ISO 22716 (Cosmetics GMP), GMPC (US), ISO 9001, ISO 14001 and ISO 45001, and we pass HALAL, Disney, BSCI and Sedex audits. Our in-house team also handles China filings and international compliance for the EU, US and ASEAN markets.

Can you match or improve a perfume I already sell?

Yes. Send us a sample or a detailed brief and our perfumers will rebuild the scent profile from our 50,000+ formula library, then adjust it through sampling rounds until you confirm the final scent before mass production.

Can I visit your factory before placing an order?

Yes. Our headquarters and showroom are in Baiyun District, Guangzhou, and the factory is in Huadu District, Guangzhou. You can also visit the Xuelei Fragrance Museum, the world's largest fragrance museum at 9,500 m². Contact us by email or phone to schedule a visit.

Ready to start?

Let's build your custom perfume line

Send your scent brief, target quantity and destination market — our project team replies with a plan and a quote.

HQ: No.1, Ketai 2nd Road, Baiyun District, Guangzhou  /  Factory: No.6, Gaoxin 2nd Road, Huadong Town, Huadu District, Guangzhou