雪蕾
Xuelei Fragrance manufacturing
Since 1995

Perfume Manufacturer for E-commerce Stores

Develop perfume under your own brand. Fragrance creation, bottle and packaging design, sampling and manufacturing, brought together by Xuelei.

Start on WhatsApp with your sales market and estimated quantity.

1995

Year Xuelei was founded

50,000+

Scents in the fragrance library

17

Automated production lines

43

Inspection points per batch

Where does
your project start?

A first perfume line or an existing product brief: discuss the development and manufacturing scope that fits your brand.

Develop your first perfume

For online retailers and brands with a target customer, but no finished fragrance or packaging specification.

Bring your direction
Customer profile, scent references, intended retail price and first-order quantity.
Discuss the possibilities
Library scents or bespoke creation, bottle options, branded packaging and samples.
Discuss a first launch

Produce from your brief

For brands with specifications, artwork or a reference sample that need manufacturing and project coordination.

Share the specifications
Fragrance requirements, bottle and component details, artwork and quantities per SKU.
Confirm the production scope
Technical feasibility, components, samples, batch requirements and timing.
Discuss an existing brief

A fragrance.
A bottle. Your identity.

Develop the scent and physical presentation together, with Xuelei's OEM/ODM team.

Perfume bottles and white packaging boxes being reviewed during a consultation, as shown on Xuelei's website

Bottle & packaging design

Shape the bottle and retail packaging around your brand. Review 3D modeling, rendering and prototypes before finalizing the physical design.

  • Bottle design
  • 3D prototypes
  • Retail packaging
Perfume bottles and laboratory glassware pictured in Xuelei's perfume brand-development article

Fragrance development

Explore a library of 50,000+ scents or discuss bespoke creation. Share preferred notes, scent references and your target customer to focus the development brief.

  • Scent selection
  • Bespoke creation
  • Sampling
Discuss fragrance & packaging options

Designed for the product page.
Specified for delivery.

Build your brief around the listing, the unboxing experience and the handoff to your warehouse.

Perfume bottle with a textured stone-look cap, an editorial design illustration
Bottle design illustration from Xuelei's fragrance articles.
Product information & scent description
Agree on the fragrance direction, declared volume and listing details. Base scent descriptions on the approved sample, with support for any performance claims.
Bottle, pump & retail box
Review the assembled sample: bottle finish, cap fit, spray operation, label placement and box fit. Specify the appearance and function before approving production.
SKUs & warehouse handoff
Identify each fragrance and size. Share barcode artwork, carton-label requirements and warehouse instructions; confirm which packing tasks the quote includes.
Sales market & transport
Xuelei lists regulatory support for China, the EU, the US and ASEAN. Confirm product documents, labels and shipping arrangements for your destination.

Share your sales-channel requirements. Marketplace preparation, fulfillment and direct-to-consumer shipping need separate scope confirmation.

The detail behind
every batch.

29 Appearance checks
14 Performance tests
Quality-control laboratory with technicians and testing benches, published by Xuelei Xuelei fragrance industrial park, shown in the company's 2018 history entry
Xuelei quality-control laboratory and fragrance industrial park

Cosmetics manufacturing standards

Xuelei lists ISO 22716 (Cosmetics GMP) and ISO 9001 certifications. Request current documents for supplier review.

Control over key components

In-house control covers bottles, pumps, caps and core production processes.

One project contact

A dedicated project manager coordinates development and production, from concept to delivery.

View manufacturing & inspection details

Sample first.
Approve with clarity.

Xuelei provides sampling, prototyping and project coordination. Agree on these checkpoints before a bulk order.

  1. Define the sample scope

    Confirm the fragrance samples, components and packaging prototypes. Agree on fees, revision arrangements and timing.

  2. Record your approval

    Review the scent and assembled packaging. Record the approved sample, artwork version and product specification.

  3. Confirm the bulk order

    Check quantity, inspections, payment and production timing. Agree on delivery terms and how discrepancies will be handled.

Ask about samples & development costs

Let's put a brief
to your idea.

Start with your market and estimated quantity. Add what you know; mark undecided items as “to discuss.”

Request a quote on WhatsApp

MOQ, sample costs and lead times are confirmed for your fragrance and packaging configuration.

  • Sales market

    Country, sales channel and target customer.

  • Scent & bottle

    Fragrance direction, volume and packaging references.

  • Quantity per SKU

    Fragrances, sizes and intended units per variant.

  • Timing & budget

    Launch date, destination and target unit cost.

Request a clear cost breakdown

  • MOQ and unit price per fragrance, size and packaging configuration.
  • Sample, development, tooling and artwork charges, where applicable.
  • Included components, filling, assembly and packing.
  • Lead time, payment and delivery terms; shipping, duties and taxes identified separately where applicable.

Before your first order.

Minimum quantities, samples, timelines and the details that need agreement.

What is the minimum order quantity?

Request the MOQ for your chosen fragrance, bottle and packaging configuration. Share your intended quantity per fragrance and bottle size so the team can assess your project and quote the applicable minimums.

Can I review samples before a bulk order?

Xuelei provides sampling and prototyping within its development services. Ask for the sample scope, cost, revision arrangements and approval process for your fragrance and packaging before committing to bulk production.

How long will development and production take?

Request a project-specific schedule covering fragrance development, packaging samples, approvals and bulk production. Include your target launch date and delivery destination; confirm shipping time separately from production time.

Can you work with an existing perfume brief?

Xuelei offers both OEM and ODM services. Share your existing product specifications, artwork or scent direction, and identify which elements still need development. The team can then confirm the scope of work.

What support is available for my sales market?

Xuelei lists regulatory support for China, the EU, the US and ASEAN. Specify where you plan to sell and request the applicable product documentation and labeling review. Required filings and responsibilities must be confirmed for your product and destination.

Will my fragrance and packaging be exclusive?

Custom development does not by itself establish exclusivity or ownership. Before development begins, agree in writing on formula usage, packaging design rights, tooling ownership and any exclusivity terms that apply to your project.

Rose-colored perfume bottle in soft light, an illustration from Xuelei's fragrance articles

Your next perfume
starts with a conversation.

Send your sales market and estimated quantity. Discuss product options, MOQ, sample costs and production timing with Xuelei's OEM/ODM team.

marketing@xuelei.com
WhatsApp: +86 176 6506 9263

Xuelei headquarters
No.1, Ketai 2nd Road, Baiyun District,
Guangzhou, China