August 2026 — XUELEI Yiwu Flagship Store officially opened its doors. Located in Yiwu International Trade City, the flagship store marks a significant step in XUELEI's strategy to expand its global trade service network, welcoming procurement professionals and brand partners from around the world.
At the opening ceremony, Mr. Weng Zhenguo, Chairman of XUELEI, joined representatives from the Yiwu Chaoshan Chamber of Commerce Cosmetics Branch and the Yiwu China Commodity City Chamber of Commerce Cosmetics Industry Branch for the ribbon-cutting ceremony.
Comprehensive Product Portfolio on Display
The flagship store showcases XUELEI's proprietary brands — MeiDun, LONKOOM, vivinevo, and Prochain — featuring both bestselling products and a new lineup tailored for overseas markets, spanning from mass-market to niche fragrance preferences.
In addition, a dedicated experience zone replicates the signature interactive scent discovery from the XUELEI Perfume Museum, offering visitors an immersive journey into fragrance culture and the creative process behind each product.
Enhanced Global Trade Capabilities
Yiwu, as one of the world's largest small-commodity trade hubs, attracts a concentrated network of international buyers and brands. By establishing a flagship presence here, XUELEI aims to get closer to the global trade frontline, delivering more accessible and efficient product display and business communication channels for overseas clients. This move is a critical component of XUELEI's broader effort to strengthen its domestic service network while deepening international trade connections.
Industry Strength Driving Service Excellence
With over 30 years of expertise in the fragrance industry, XUELEI is recognized as a National High-Tech Enterprise and a Guangdong Province "Specialized and Sophisticated" Enterprise. The company maintains a library of more than 50,000 proprietary fragrance formulas, serves over 4,000 brands globally, and conducts business in more than 100 countries and regions. From fragrance R&D and original design to large-scale manufacturing, XUELEI offers integrated, one-stop fragrance solutions tailored to diverse client needs.
The Yiwu flagship store represents a natural extension of XUELEI's manufacturing strengths into trade-facing services. Looking ahead, XUELEI will continue to deepen its brand development and market reach, using the Yiwu store as a strategic gateway to deliver higher-quality products and more efficient services to partners worldwide, and to jointly advance the fragrance industry with peers across the sector.