雪蕾
Private Label · OEM / ODM

Private Label Perfume Manufacturer in China

Develop the scent, bottle and retail pack as one product. Xuelei supports private label perfume projects from fragrance selection and sampling through packaging, filling, QC and shipment planning.

EDP · EDT · oil formats Stock or custom bottle route Samples approved before bulk
Send Your Project Brief WhatsApp Xuelei
50,000+fragrances in the stated scent library
23,000+bottle designs listed in the catalog
5,000–10,000typical MOQ per fragrance*
40,000 m²production base stated by Xuelei

*The final MOQ is confirmed after bottle, closure, decoration and packaging choices are clear.

Perfume bottle sketches, finished bottles and packaging concepts developed by Xuelei
Finished perfume bottle example from Xuelei

The product should look intentional before it reaches the filling line.

Factory credentials

Certifications buyers can verify before a project starts.

Xuelei lists quality, cosmetics manufacturing and social-compliance credentials relevant to private label perfume production.

ISO 22716Cosmetics GMP guideline
GMPCUS cosmetics GMP
ISO 9001Quality management
HALALCertification listed
BSCI · SedexSocial-compliance audits
FDAUS-market compliance credential
DisneyFactory audit / authorization credential
What you can launch

A private label line does not have to start from a blank page.

You can keep the project straightforward with a proven bottle and a selected scent, or push further into custom fragrance, finishes and tooling. The useful question is how much needs to be unique for your brand.

EDP / EDTStandard spray perfume formats with the concentration agreed in the final formula.
Oil perfumeRoll-on or other agreed oil-based formats where the formula and pack are suitable.
Travel / miniSmaller bottle formats and sample presentations for discovery or gifting.
Gift setsMulti-piece presentation using coordinated bottle, insert and retail packaging.
Perfume bottle and closure options being reviewed at Xuelei
Perfume package concept being reviewed with a product team
Perfume bottle presentation example
OEM or ODM

Start from what you already have.

Some buyers arrive with a finished formula and bottle drawing. Others only have a target customer, scent idea and price level. Both are workable starting points, but they need different development work.

Perfume fragrance formulation and sampling work in Xuelei laboratory
ODM · start from Xuelei resources

Useful when the product still needs to be built.

Start from the scent library and existing packaging resources, then adjust the fragrance, visual direction, bottle decoration and retail pack around your brand.

  • Choose a scent direction or brief a new one.
  • Review stock bottle and closure options before considering tooling.
  • Approve the finished sample before mass production.
A simpler component route usually has fewer variables than a fully custom bottle program.
Perfume bottle sketches and approved packaging concepts
OEM · start from your specification

Useful when your formula or product design is already defined.

Bring the formula, reference sample, drawings, artwork or approved specification. The factory route then focuses on feasibility, sampling, production control and repeatability.

  • Confirm which parts of the specification are fixed.
  • Check bottle, pump, decoration and fill compatibility together.
  • Lock the approved sample and written specification before bulk.
Tooling ownership, artwork files and project-specific commercial terms should be written into the quotation or contract where relevant.
Fragrance development laboratory work for private label perfume
50,000+stated fragrance library
Fragrance development

Give the perfumer something concrete to work from.

“Luxury floral” is too broad. A better brief explains who will wear it, where it will be sold, how it should feel, and any perfume references you want the team to understand.

Scent referenceSend a perfume sample, reference name or a short description of the direction you like.
Target customerAge range, channel, price position and the mood you want the fragrance to create.
Usage contextDaily wear, evening, warm climate, gifting, travel or another clear use case.
What must stay / changeTell the team which notes or characteristics matter most before the first sample.
Send a Scent Brief
Bottle · closure · decoration · box

Packaging is where a quote can change quickly.

The fragrance may be the same, but a stock 50 ml bottle with one-color printing is not the same project as a custom mold, specialty coating and rigid gift box. Define the physical pack early so cost and MOQ mean something.

Perfume bottle and packaging design sketches
Perfume caps, pumps and bottle components being selected
Finished perfume bottle and carton reviewed during product development
Bottle

Volume, glass shape, weight, stock design or custom mold.

Pump & cap

Fit, spray function, collar, finish, dip tube and assembly method.

Decoration

Coating, screen printing, hot stamping, labels or other agreed finishes.

Retail box

Carton structure, insert, material, print finish and gift presentation.

Ask for Bottle & Packaging Options
Before mass production

The small physical checks matter on repeat orders.

A nice-looking sample is not enough. The actual perfume, bottle, pump, seal, dip tube, collar, cap and decoration need to work together as one pack.

Leakage: check the filled pack, not only an empty bottle.
Spray: confirm pump function and spray consistency.
Cap fit: make sure the cap sits correctly after assembly.
Decoration: set limits for scratches, print position and adhesion.
Artwork: confirm the final version before production.
Approved sample: keep the signed-off standard for bulk comparison.
Perfume bottles being handled and checked during controlled production
From brief to bulk

Keep approval points visible all the way through.

The exact order can change when custom tooling or special testing is involved. What should not change is the habit of approving the key decisions before the next stage starts.

Brief

Target market, quantity per fragrance, bottle size, scent direction, pack and price position.

Scent sample

Library selection or new development, followed by revisions until the scent is approved.

Pack selection

Bottle, pump, cap, finish, label and carton aligned with filling and budget.

Final sample

Finished product, artwork and the agreed specification checked before bulk.

Production

Manufacturing, filling, assembly and inspection against the approved project standard.

Release

Final documents, shipping scope and delivery terms confirmed for the destination.

Custom molds, repeated fragrance revisions, special decoration or destination-specific tests can add steps and time.

See Xuelei OEM / ODM capabilities
Manufacturing evidence

what happens after you approve the sample.

For a serious private label program, the important part is repeatability: controlled production, bottle handling, lab work and inspection should all support the approved sample.

Automated perfume production equipment at Xuelei
Automated production equipment in the fragrance manufacturing operation.
Quality control laboratory at Xuelei perfume factory
Laboratory environment used for quality work.
Perfume bottles inspected during production
Bottle handling and inspection during production.
17automated production lines listed
43inspection points described per batch
1995year Xuelei was founded
40,000 m²production base stated by Xuelei
Certification and audit documents displayed by Xuelei
Quality & compliance

Check the document set for the exact market you will sell in.

Xuelei lists ISO 22716, GMPC (US), ISO 9001, ISO 14001 and ISO 45001 among its certifications, together with HALAL, FDA and Disney-related credentials, plus social-compliance audits. Product-level files still need to match the formula, claims and destination.

Factory certificatesAsk for the current certificate and scope relevant to your project.
Formula filesDiscuss SDS, COA and IFRA-related documents where applicable.
Label reviewIngredient naming, warnings and claims vary by market.
Batch recordsConfirm the records and release documents that come with your order.
Compliance support is not a blanket guarantee of market approval. Required testing, labeling, claims review and documentation vary by product and destination. Confirm the scope before production.
What moves the quote

Compare specifications, not just a price per bottle.

Two 50 ml perfumes can have very different costs. The main differences usually come from the fragrance route, bottle and closure, decoration, box structure, quantity and market requirements.

If two suppliers are quoting different bottle, pump or packaging specifications, the unit prices are not directly comparable.
Fragrance route

Library selection and bespoke scent development involve different sampling and formulation work.

Concentration & fill

The agreed fragrance concentration and fill volume affect the formula and filling specification.

Bottle & closure

Stock glass, heavier bottles, specialty pumps, caps and custom molds change both component cost and MOQ.

Decoration

Coating, printing, hot stamping, labels and other finishes add process steps and inspection points.

Retail packaging

Carton construction, inserts, premium materials and gift-set formats can materially change unit cost.

Quantity per scent

Xuelei states a typical MOQ of 5,000–10,000 units per fragrance. Exact quantities depend on the final specification.

Destination market

Label review, documentation, testing and shipping requirements should be defined for the actual country or region.

Get a useful quotation

Send enough detail for the factory to quote the same product you have in mind.

“10,000 bottles of perfume” is not enough. A useful quote needs quantity per fragrance, bottle direction, decoration and packaging details, because those choices can change MOQ and cost.

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Target marketCountry or region where the product will be sold.
Quantity per fragranceDo not give only the total across the full collection.
Format & sizeEDP, EDT or agreed format; for example 30 / 50 / 100 ml.
Scent directionFamily, reference perfume, physical sample or short brief.
Bottle & closurePhoto reference, catalog route or need for custom tooling.
DecorationPrinting, coating, hot stamping, labels or other finishes.
Retail packagingCarton, insert, gift box, outer packing and artwork needs.
Price position & timingYour market level and the date you are working toward.

If you already have a product photo, bottle drawing or reference sample, send it with the brief. It removes guesswork from the first conversation.

Project fit

Know early whether the project fits this manufacturing route.

You should be able to tell early whether this production route suits your order. These checks can save several rounds of messages before anyone starts sampling.

This route makes sense when…

  • You are planning around the stated 5,000–10,000 unit MOQ per fragrance.
  • You need scent, bottle and packaging to be developed as one product.
  • You can approve samples before the production order starts.
  • You know the destination market and can share a realistic price position.
  • You want a manufacturer that can support repeat orders, not only a one-off sample.
Exact MOQ and project scope still depend on the approved specification.

Talk to the team first when…

  • Your quantity is below the stated MOQ and cannot be consolidated by fragrance.
  • You need a custom mold but the design, tooling budget or timeline is not yet clear.
  • Your launch date is fixed before fragrance and packaging samples can be approved.
  • You have unusual claims, special ingredients or market requirements that need extra review.
  • You need a delivery term or destination service that must be confirmed before quoting.
Sending these constraints upfront lets the factory tell you what is practical before development starts.
Xuelei Fragrance Museum building in Guangzhou
Visit in Guangzhou

See the factory, packaging resources and fragrance environment in person.

For larger private label programs, a site visit can be more useful than another sales presentation. Bring your samples, drawings and questions, then review the parts of the project that matter to your team.

Headquarters: No.1, Ketai 2nd Road, Baiyun District, Guangzhou Factory presence: Huadu District, Guangzhou Visit arrangements should be confirmed in advance.
Arrange a Factory Visit
FAQ

Questions to settle before you place a private label perfume order.

Project-specific commercial terms should be confirmed in the quotation and approved specification.

What is the MOQ for private label perfume?

Xuelei states a typical MOQ of 5,000–10,000 units per fragrance. The exact starting quantity depends on the bottle, pump, cap, decoration and packaging specification. Ask the team to confirm it against your actual brief.

Can I use an existing fragrance or create a new scent?

Both routes are available. You can start from Xuelei's fragrance library or brief the perfumery team for a more bespoke direction. Sampling time and the number of revision rounds depend on the project.

Can I send a perfume sample for matching or redevelopment?

Xuelei states that buyers can send a sample or detailed brief for the perfumery team to rebuild and adjust the scent profile. The final fragrance should still be approved through sampling before mass production.

Can the bottle, pump, cap and retail box all be customized?

Yes. A project can use existing packaging resources, custom decoration and packaging, or discuss custom bottle tooling. Tooling cost, MOQ and development time should be quoted after the design is clear.

How long does perfume sampling take?

It depends on the fragrance route, revision rounds, component choices and whether custom tooling is needed. Xuelei's current OEM page references 2–4 weeks for lab samples, but a working schedule should be confirmed after the brief is reviewed.

What should be approved before mass production?

At minimum, approve the fragrance, filled product sample, bottle and closure combination, decoration, artwork and the written product specification. Any project-specific inspection limits or packaging requirements should also be clear before bulk production starts.

What quality and compliance documents can be discussed?

Xuelei lists ISO 22716, GMPC and other factory certifications and provides project-specific documentation support. The exact files, tests and label review depend on the formula, claims, destination market and buyer requirements.

Can Xuelei support shipping outside China?

Xuelei states that it supports international delivery and export documentation. Available shipping terms, dangerous-goods handling requirements, freight cost and destination service should be confirmed in the quotation for your country and order.

Can I visit before placing the order?

Yes. Xuelei publishes its Guangzhou headquarters and manufacturing presence and invites buyers to arrange visits in advance. Contact the team to confirm the date, site and project materials you want to review.

Have a scent reference, bottle idea or target price position?

Send the project brief and ask Xuelei to confirm the practical route, specification-dependent MOQ, sampling plan and quotation scope.

Xuelei · Guangzhou, China · marketing@xuelei.com · +86 400-992-3868
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